You may be thinking – why bother going to a trade show to find a manufacturer when you can just download the list of exhibitors and contact them via email instead? But in these days of digital communication there are advantages to meeting in person that just can’t be beaten.
Let us tell you some of the reasons why you should meet your manufacturer face-to-face…
Meeting someone in person aids communication.
There is little room for a lack of understanding or misinterpretation of ideas if you can meet with someone and discuss business when you are both able to look each other in the eye. It is even better if you can also show the manufacturer the type of product you want to make, and they can show you other things that they might have made previously that are similar.
It demonstrates that you mean business
If manufacturers receive hundreds of emails a week from prospective new customers and can only take on a limited amount of new business, why will they pick you? When you make the effort to go and meet someone face to face and explain what you are trying to achieve they are much more likely to see the potential in a future business partnership.
You can touch and feel the product and see the quality of their workmanship
We are, after all, talking about developing products here. There’s no point complaining about a first delivery coming back from a manufacturer and the quality being disappointing, if you have never seen anything that the factory has made before. Taking a few hours out of your busy day to browse the quality of craftsmanship coming out of the British Isles may reassure you as to why you may pay a little more to get something made here instead of overseas.
It can lead to some great collaborations
Who knows what might come out of a visit to a trade show and the opportunity to network with others in a real life situation? Social media is great for virtual networking but being in the same room as someone can’t be beaten.
Ideas for new business opportunities often come about in the most unlikely of meetings, and an event with hundreds of manufacturers in one venue could be the perfect place to find your next business partner.
There may be things that you never thought possible
Who knows what you might discover when you actually take the time to look around and see what different manufacturers have to offer? There maybe products that you never knew could be made here. Or different manufacturing techniques that you hadn’t even heard of. You won’t find many of these on the internet or in en email. So get yourself out there and go meet some manufacturers!
Agree better credit terms and repayment schedules
Meeting someone face to face without a doubt has it’s benefits, it also creates a greater amount of trust when meeting someone via a face to face meeting. Added trust, especially with a manufacturer and a lender can result in better payment/credit terms for yourself or your business. However it is not always the case that a lender is available for a face to face meeting, especially during the Covid-19 pandemic.